Sponsorships
Sponsors and partners: who signs with whom, what the deals cover and how long they run.
Explainer: How the Esports World Cup's Club Partner Program Works
A guide to the Esports World Cup Foundation's Club Partner Program: who gets funded, how much, and why a partner club still has to qualify like everyone else.
SponsorshipsBrazil's betting ban strips sponsors from its Counter-Strike teams
Brazil's Provisional Measure 1,394 bans betting sponsorship. The Esports Advocate reported on October 7 how Counter-Strike teams and broadcasts have changed since it was signed.
SponsorshipsHot Toys signs as official sponsor of the Fortnite Global Championship
BLAST has named collectibles maker Hot Toys official sponsor of the Fortnite Global Championship 2026, with a stand in Antwerp, broadcast segments and collectibles sold in the FNCS stores.
SponsorshipsMPL Malaysia Season 18 opens with three new names among its sponsors
CelcomDigi and Infinix stay at the top of MPL Malaysia's sponsor list for Season 18, TODAK moves from team to partner and CHERY Malaysia, AXE and Joytify join the line-up.
Sponsorshipsadidas signs up to outfit every Esports Nations Cup national team
adidas becomes Official Kit Partner of the first Esports Nations Cup, planned in Riyadh from November 2, and will supply jerseys and tracksuits to every national delegation.
SponsorshipsSaudia flies an Esports World Cup aircraft between Riyadh and Paris
The Saudi national carrier is the official airline of the 2026 Esports World Cup in Paris and has painted one of its aircraft in the event's colors for two years.
SponsorshipsESL FACEIT Group shuts skin and case-opening sponsors out of CS2 events
ESL FACEIT Group has rewritten the sponsor rules of its Counter-Strike 2 rulebook, Dot Esports reported on July 8, 2026: skin and case-opening sites can no longer back its events.
SponsorshipsEsports World Cup in Paris keeps Qiddiya City and adds a host-city partner
As its Paris edition opens, the Esports World Cup has Qiddiya City back as Founding Partner with a stage in its name, and the city's tourism brand as host-city partner.
SponsorshipsTwisted Minds Sign Americana Foods and Biofit Ahead of EWC 2026
The Saudi organization announced two new sponsorships, a food and beverage deal with Americana Foods and a wellness partnership with Biofit, before EWC 2026.
SponsorshipsTeam Vitality's ApEX Joins Oakley's Athlete Roster
Dan 'apEX' Madesclaire signed with eyewear brand Oakley's athlete roster, joining names like Patrick Mahomes II and Kylian Mbappé ahead of IEM Cologne.
SponsorshipsBYD takes the LPL's car slot left empty by Mercedes-Benz
China's League of Legends league has named BYD an official partner for 2026 through its Ocean brand, five months after Mercedes-Benz dropped off the sponsor list.
SponsorshipsLamborghini becomes DreamHack's automotive partner through 2028
ESL FACEIT Group and Automobili Lamborghini have signed a long-term deal covering DreamHack festivals in the United States and Europe, starting in Atlanta on May 15.
SponsorshipsLCK adds Gillette as a partner ahead of its 2026 season
The LCK has signed Gillette as a new partner before its 2026 season starts in April. The brand returns to League of Legends after seven years; terms were not disclosed.
SponsorshipsRRQ sign ZOWIE as monitor and jersey partner for VCT Pacific 2026
RRQ have signed ZOWIE, already the official monitor brand of VCT Pacific, to supply monitors to their Valorant roster and appear on its jersey. No terms were disclosed.
SponsorshipsMichelin becomes an official partner of the RLCS 2026 season
Michelin has signed with BLAST, organizer of the 2026 Rocket League Championship Series, and is named an official partner of the season. No terms or activations were given.
SponsorshipsMOUZ and Razer renew their partnership for two more years
MOUZ extended its partnership with Razer for two more years in late February 2026. The deal dates from 2019, covers equipment and tournament support, and no terms were given.
SponsorshipsTeam Liquid and Sunderland AFC pair up for the ePremier League
Two Team Liquid players will wear a joint jersey for Sunderland AFC in the Premier League's EA Sports FC competition, which opens its eighth season on February 28.
SponsorshipsZOWIE becomes the monitor of IEM and ESL Pro League through 2027
ESL FACEIT Group has renewed and widened its deal with ZOWIE, now exclusive monitor supplier of every IEM event and four ESL Pro League seasons in 2026 and 2027.
SponsorshipsTeam Vitality sign French retailer Leclerc as main partner
Team Vitality named French retailer Leclerc its main partner on February 17, 2026. The logo goes on six jerseys, tournaments are planned in stores, and no amount was given.