Business
Where the money comes from and where it goes.
adidas signs up to outfit every Esports Nations Cup national team
adidas becomes Official Kit Partner of the first Esports Nations Cup, planned in Riyadh from November 2, and will supply jerseys and tracksuits to every national delegation.
BettingKansas and Wyoming license Oddin to supply esports betting products
Esports betting supplier Oddin says regulators in Kansas and Wyoming have approved it, taking it to ten North American jurisdictions. How two US states license the companies behind the market.
RevenueNinjas in Pyjamas owner NIP Group regains its Nasdaq compliance
NIP Group, parent of Ninjas in Pyjamas, said Nasdaq confirmed on July 21 that its shares again meet the US$1.00 minimum bid rule, two months before a September 21 deadline.
InvestmentMotorsport Games adopts a poison pill as Red Oak's stake reaches 11%
The publisher of Le Mans Ultimate has adopted a one-year stockholder rights plan triggered at 12.5% and rewritten its meeting rules. Red Oak Partners holds about 11% of its shares.
BettingWhy esports betting is illegal in France, and what the law says
France allows betting on sport but not on esports. The regulator's position, the 2010 law and its closed list, the 2016 law on competitions, and how the ban is enforced.
SponsorshipsSaudia flies an Esports World Cup aircraft between Riyadh and Paris
The Saudi national carrier is the official airline of the 2026 Esports World Cup in Paris and has painted one of its aircraft in the event's colors for two years.
RevenueWhy some French esports clubs' accounts stay private
How French companies approve and file their annual accounts at the commercial court registry, and how micro and small companies can keep them, or their income statement, off the public record.
Media RightsMSI 2026 peaks at 2.32 million viewers, more than 32 percent below 2025
T1 against G2 Esports, not the final, drew the largest audience of MSI 2026 in Daejeon, as peak viewers fell more than 32 percent on the record 2025 edition.
SponsorshipsESL FACEIT Group shuts skin and case-opening sponsors out of CS2 events
ESL FACEIT Group has rewritten the sponsor rules of its Counter-Strike 2 rulebook, Dot Esports reported on July 8, 2026: skin and case-opening sites can no longer back its events.
Media RightsFrance Televisions puts the Esports World Cup on public TV each night
The Esports Foundation and France Televisions have agreed a media partnership for the Paris edition: a daily program on France 4 and France 2 for seven weeks.
SponsorshipsEsports World Cup in Paris keeps Qiddiya City and adds a host-city partner
As its Paris edition opens, the Esports World Cup has Qiddiya City back as Founding Partner with a stage in its name, and the city's tourism brand as host-city partner.
SponsorshipsTwisted Minds Sign Americana Foods and Biofit Ahead of EWC 2026
The Saudi organization announced two new sponsorships, a food and beverage deal with Americana Foods and a wellness partnership with Biofit, before EWC 2026.
BettingESIC names Runestone its official data partner for integrity monitoring
The Esports Integrity Commission announced a multi-year deal on July 1 under which Runestone flags suspicious activity and supplies evidence-based reports to its investigations.
Media RightsRiot adds Kick for LoL, Valorant and TFT broadcasts from MSI 2026
Riot Games said on June 26 that Kick joins its streaming platforms from MSI 2026, with live broadcasts in three games and co-streaming, outside China and Korea.
BettingGRID supplies official esports data and streams to Polymarket
Data company GRID has announced a partnership with Polymarket: official match data, visualizations and live streams for the prediction market's esports hub. No value or term is given.
Media RightsIEM Cologne Major passes Austin as most-watched CS event by hours
Before its semifinals were played, the IEM Cologne Major passed 76.2 million hours watched, a Counter-Strike record, while a vertical TikTok feed set a record of its own.
RevenueAdjusted EBITDA in esports company results: what it leaves out
Listed owners of esports teams lead their results with adjusted EBITDA. What the measure counts, what each company removes from it, and how to read the table that links it to the net loss.
SponsorshipsTeam Vitality's ApEX Joins Oakley's Athlete Roster
Dan 'apEX' Madesclaire signed with eyewear brand Oakley's athlete roster, joining names like Patrick Mahomes II and Kylian Mbappé ahead of IEM Cologne.
RevenueListed esports companies: where NIP, OverActive and GameSquare earn
The owners of Ninjas in Pyjamas, Movistar KOI and FaZe Clan publish their accounts. How each one groups its revenue, and where the income of its teams sits in it.
SponsorshipsBYD takes the LPL's car slot left empty by Mercedes-Benz
China's League of Legends league has named BYD an official partner for 2026 through its Ocean brand, five months after Mercedes-Benz dropped off the sponsor list.