Kansas and Wyoming license Oddin to supply esports betting products

Ten jurisdictions in North America, eight of them US states: that is the count Oddin, a company that supplies esports betting products to sportsbooks, gave on Thursday, July 30, 2026, when it announced two new approvals. The Kansas Racing and Gaming Commission has granted it a temporary supplier license, and the Wyoming Gaming Commission has approved it for an Online Sports Wagering Vendor Permit.

Both decisions, the company said, allow it to supply its esports products to the operators already licensed in those two states. Oddin does not take bets from the public. It describes itself as a business-to-business supplier, one whose customers are sportsbooks and platform providers.

The announcement names no operator in either state and gives no financial detail. Its interest for the esports market lies elsewhere: it shows the regulatory path that esports betting follows in two US states, each of which wrote its own rules and licenses not only the operators but the companies behind them.

Oddin's announcement of July 30, 2026; network size as reported by Esports Insider on March 6, 2026.

What the two regulators approved

The two approvals carry different names because the two states use different vocabularies for the same role. In Kansas, the document is a supplier license, and Oddin says the one it has received is temporary. The announcement does not say when or whether a full license follows. In Wyoming, the document is a vendor permit for online sports wagering, the state's term for betting on sport over the internet.

According to the company, the approvals cover the range of what it sells for esports: feeds, risk management, trading services and what it calls engagement products. It lists the ten jurisdictions where it now holds an approval. Eight are US states: New Jersey, Colorado, West Virginia, Ohio, Arizona, Maryland, Kansas and Wyoming. Two are Canadian provinces, Ontario and Alberta.

The announcement adds two facts about the markets it is entering. Kansas has had legal sports betting since September 2022. Wyoming opened in September 2021 as one of the few US markets that are entirely online, with no retail presence required.

Two executives comment in the release. Marek Suchar, a co-founder, says that licensing lets operators launch esports products with confidence. Martin Lycka, vice president of institutional affairs, says that regulators have built supplier frameworks that hold every sportsbook product to the same standard, and that esports belongs inside that structure.

Three additions since March

The count has moved quickly in 2026. When Esports Insider reported on March 6 on the company's review of the previous year, the page listed seven jurisdictions: Arizona, New Jersey, Colorado, West Virginia, Ohio, Maryland and Ontario. The list published on July 30 has ten. The three additions are Alberta, which the new announcement includes without giving a date, and the two states approved now.

The company also says it is still pursuing licenses in other regulated North American markets. It names none.

How Kansas licenses a supplier

Kansas legalized sports betting in 2022 through a bill known as Senate Bill 84. The summary published that year by the Kansas Legislative Research Department sets out who does what under the law as it was passed.

Sports betting in Kansas is run through the state lottery. The Kansas Lottery offers it through the managers of the state's lottery gaming facilities, each of which may use up to three online platforms approved by the lottery's director. Bets are accepted only from people physically located in Kansas, and nobody under 21 may bet on a sporting event.

The Kansas Racing and Gaming Commission is the body that checks the companies. Under the summary, anyone who supplies goods, services, software or data feeds that determine the price or the outcome of a bet must be licensed by the commission. An applicant must disclose its owners with an interest of at least 10 percent, any holding or parent company with at least 15 percent, and its chief executive and chief financial officer. The law provides for a provisional license of up to one year and for a full supplier license valid for two years and renewable.

The same text sets integrity rules that apply whatever the sport. Some people may not bet at all: the summary lists athletes, coaches, referees and team owners, for the events they are involved in, along with the staff of the lottery, the commission and the platforms. Match fixing and the misuse of nonpublic sports information are felonies under the act.

Oddin's announcement calls its Kansas license temporary. It does not say whether that is the provisional license the 2022 summary describes.

On esports the summary is silent. The law's definition of a sporting event covers amateur, professional and collegiate sports and athletic events, motor races and other competitions that the commission authorizes. It does not mention video game competitions. It does exclude any event in which most participants are under 18.

How Wyoming's vendor permit works

Wyoming's system dates from 2021. A bill numbered House Bill 133 legalized online sports betting and fantasy sports contests, both of which had been illegal in the state until then. The summary by the state's Legislative Service Office says the Wyoming Gaming Commission regulates the activity, that the act created two kinds of permit, one for operators and one for vendors, and that its main provisions took effect on September 1, 2021. Operators remit 10 percent of their revenue to the commission. The minimum age is 18.

The act itself gives the amounts. A vendor permit costs US$10,000 at first issue and US$5,000 at renewal, and each is valid for five years. An operator pays far more: a US$2,500 application fee, US$100,000 for the initial permit and US$50,000 for a renewal, also for five years. The act says the commission must issue at least five operator permits if enough qualified applicants apply.

One clause explains why a supplier's list of states matters. Under the act, the commission must issue a vendor permit to a vendor that operates in good standing in a similar role in at least three US jurisdictions under a state regulatory structure, and that has paid the fees. Before Kansas and Wyoming, Oddin's list already held six US states.

Supplier and operator: who answers to whom

The two frameworks make the same distinction. The operator takes the bets. In Wyoming it remits a share of its revenue to the commission; in Kansas the state retains its share of sports wagering revenue. The supplier sits one step back and provides what the operator uses. Both must be approved, each by its own procedure.

For an esports supplier, each approval has its own demands: in Kansas the disclosure of its owners and top executives, in Wyoming a fee of US$10,000. The announcement of July 30 names no customer in Kansas or in Wyoming.

The regulated route has a rival that publishers themselves have described. When Riot Games opened betting sponsorships to its top League of Legends and Valorant teams in June 2025, its text on the decision stated that 70 percent of bets across all sports are placed with unlicensed bookmakers in unregulated markets. Lycka's remark in the Oddin release points the same way from the supplier's side: the argument that esports should be handled inside the licensing systems states already run for other sports.

The market behind the licenses

How large is the activity these licenses cover? The announcement gives no revenue. A public measure is the company's own annual review of betting across its network, which Esports Insider reported in March and which, by the company's account, draws on more than 300 operators and platform providers worldwide. The figures describe that network, not the market as a whole and not the United States.

In the edition covering 2025, five games led: Counter-Strike 2, Dota 2, League of Legends, Valorant and, for the first time, Mobile Legends: Bang Bang. The company said all five grew by double digits over the year. For four of them the report gave the growth in betting volume.

A growth rate says nothing about size: the newest game on the list has the highest rate, and the report as published gives no totals. What the figures do show is the direction of the business that the company is seeking permission to bring into more states.

What is still open

The release leaves three things unstated. It does not say when a full Kansas license might replace the temporary one. It does not name the operators in Kansas or Wyoming that will carry its esports products, or say when they will. And it does not name the other North American markets where it has applications under way.

The count itself is the dated fact. On March 6 the published list had seven names. On July 30 it had ten, eight of them American states, each reached through that state's own commission and its own form.

The .esports registry publishes Esports Observer, so the whole scene can read its news for free.