Whoever sets the rules for names often captures the money that follows. That's the core idea...

Picking an esports domain sounds simple until you try to buy one. You need a name people remember

A few letters after a dot can turn into a business signal, and when enough people treat that signal

Esports used to be simple: a nickname on a scoreboard, a clan tag in brackets, and maybe a brag...

Fake ticket pages, lookalike team stores, and copycat tournament hubs keep showing up because ...