Gen.G and ASU's GAME School open a gaming career camp in Los Angeles

Gen.G and Arizona State University announced on Thursday, February 26, 2026, a partnership with the university's GAME School that starts with a summer camp on careers in the games industry, held in downtown Los Angeles from June to August. The announcement, issued by Gen.G as a press release and reported the same day by The Esports Advocate, also names Arnold Hur, the chief executive of Gen.G, as a professor of practice at the university.

The camp, called the Gen.G Gaming Career Summer Camp @ ASU LA, is open to high school students in grades 9 to 12 and to college students. It is the first offering of a youth program the two partners developed together and placed inside ASU's Herberger Institute for Design and the Arts. The stated aim is a direct route from teenage interest in games to study at the GAME School and, from there, to creative technology jobs in the Los Angeles area.

Gen.G and Arizona State University press release, February 26, 2026; prices in US dollars by number of weekly modules.

What the partnership sets up

The release describes a pipeline in three stages. Young people are first reached through the camp, then directed toward degree study at the GAME School, then toward jobs in creative technology in Los Angeles. The program covers four families of careers in games: business, marketing, esports events and production, and new technology. Participants also get hands-on experience with Gen.G itself, according to the release, which does not detail what form that experience takes.

The Esports Advocate filed the story under collegiate and scholastic esports, the two school levels the camp is aimed at. The four modules deal with the work around the games, not with becoming a professional player.

To justify the program, the release cites data from more than 700 college-level students who answered a national survey by Gen.G, presented as evidence of how heavily today's learners engage with games and digital platforms. In the release, Gen.G describes itself as a global esports and gaming organization.

Four weeks, four corners of the industry

The camp runs at the ASU California Center in downtown Los Angeles. Students can enroll for a single week or for up to a month. Each week is a self-contained module with its own capstone project, a final piece of work that applies what was taught, alongside talks by guest speakers from the industry. Students who complete the program receive an ASU digital micro-credential, a short certificate issued by the university that records a specific skill set.

The four modules, as the release lists them, follow the same order as the four career families named in the partnership.

The third week is the one closest to the competitive scene. Esports operations covers the jobs that make a match happen: the tournament administrators who run the schedule and apply the rules, the event staff who build the venue around the players, and the broadcast crews who produce what viewers see at home. The module's subtitle points to that work behind the screen. The first two weeks deal with how a games business earns money and how it reaches its audience. The last week looks ahead, at artificial intelligence and the technology careers the partners expect to grow.

Prices and the registration calendar

The price depends on the number of weekly modules a student takes. Early-bird registration runs until April 30 and costs between US$499 and US$1,699. From May, regular pricing applies, between US$599 and US$1,899. At the low end of the scale, registering early saves US$100; at the top end, US$200. Registering by April 30 also secures housing at the early-bird terms, the release says. Registration closes on May 29, ahead of the first sessions in June.

The release does not say how many places the camp holds, whether students are grouped by age, or whether any financial aid is offered. It does not give the number of sessions across the summer either: it states a June to August window and a curriculum of four weekly modules.

Gen.G's education track since 2019

Gen.G is best known for its teams. Its own site says the organization owns and operates top teams in China, South Korea and the United States, and lists rosters in the LCK, the top League of Legends league in South Korea, and in its development league LCK Challengers.

Education has been a separate line of the business for several years. In the release, Hur traces it to the Gen.G Global Academy, which the organization launched in Seoul in 2019, and describes the academy as the largest gaming-focused high school academy in the world. He presents that academy as the model for the new program: a way for young players to turn time spent on games into a diploma and then a career.

The academy's own record gives a sense of its scale. In a release of June 27, 2024, Gen.G described the Gen.G Global Academy as an esports educational institution established in 2019, and Hur said that Gen.G's educational programs worldwide had reached more than 20,000 students. The academy's Regular Course, the academy's main program, offers a curriculum designed with input from Gen.G's professional players and coaches, alongside tournaments and tryouts with professional teams. Students build a portfolio through an Esports Master Program and capstone projects, and those heading to university can use transcripts from accredited American schools or sit equivalency exams, the release said. The 2024 release said that for the third year in a row, every graduating student of the course had been accepted by a North American university, with all five third-year students of that class admitted and scholarship offers reaching up to US$80,000. The same release named seven partner universities, among them Yonsei University, the University of Kentucky, Illinois State University and Ball State University.

Gen.G's site also lists further programs beside the academy: a NextGEN Fellowship, the Gen.G Foundation, Collegiate Clubs and a Practicum Abroad. The ASU camp adds a new step to that ladder, on American soil and inside a university, with a credential issued by ASU rather than by the organization.

The GAME School and its move to Los Angeles

The GAME School is young. ASU News reported on August 1, 2025, that the university's School of Arts, Media and Engineering had been renamed The GAME School, the letters standing for games, arts, media and engineering, under its founding director Pavan Turaga. The renaming came with a new Bachelor of Science in game design, offered by the Herberger Institute, which covers game development, art, storytelling and game studies and ends with a capstone in which students create their own indie game studio.

The school's facilities in Arizona include an Esports Lounge on the Tempe campus and the Endless Games and Learning Lab at the university's Media and Immersive eXperience Center in Mesa, according to ASU News.

Los Angeles was the next step. On October 8, 2025, ASU News announced that Stephanie Barish, a co-founder of IndieCade, a festival and platform for independent game creators, had joined the GAME School as a professor of practice, based in Los Angeles, to lead the launch of the school's expansion there. Turaga described her as the school's first faculty appointment in the city. The university presented the Los Angeles site as one with a strong industry-facing presence, with its own strengths and identity and a foundation shared with the Arizona campuses.

Renée Cheng, senior vice provost and dean of the Herberger Institute for Design and the Arts, said in the release that the collaboration will help young people tap into their passion for gaming.

A team chief executive in the classroom

The second part of the announcement concerns Hur himself. As a professor of practice, a title universities give to senior people from industry who teach without following an academic career, he is to bring Gen.G's experience of the business into ASU's teaching. The release does not say which courses he will teach, on which campus, or for how long the appointment runs.

For Gen.G, the arrangement places its chief executive inside the institution it wants young people to reach. Hur said in the release that Gen.G has been working with ASU for some time, and that the appointment is a way to bring the organization's industry experience into the classroom. For the GAME School, it adds a games executive to its teaching staff while the Los Angeles expansion takes shape.

The next fixed dates are the camp's own. Early-bird pricing ends on April 30, registration closes on May 29, and the first modules open in June at the ASU California Center. The release presents the camp as the first offering of the partnership; it announces no other program for now.

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