The Commercial Value of Namespace Control in Sector TLDs

Whoever sets the rules for names often captures the money that follows. That's the core idea...

Picking an esports domain sounds simple until you try to buy one. You need a name people remember

A few letters after a dot can turn into a business signal, and when enough people treat that signal

Esports used to be simple: a nickname on a scoreboard, a clan tag in brackets, and maybe a brag...

Fake ticket pages, lookalike team stores, and copycat tournament hubs keep showing up because ...